As an Artist
Artist Tips | REDBUBBLE – The Perfect Profitable Channel For Your Artistic Expression
Redbubble is a popular print-on-demand service offering services for independent artists to design and sell products.
Redbubble connects over 700,000 artists and designers across the planet with millions of fans.
You can design on their range of 60+ products, including t-shirts, mugs and coasters.
1. Factsheet
| Company type | For profit |
| HQ location | Melbourne, Australia |
| Founded date | 2006 |
| Status | Active |
| Website | RedBubble |
Background
The company was founded in 2006 in Melbourne, Australia, and maintains offices in San Francisco and Berlin.
Business model
The idea is simple:
-> Give independent artists a meaningful new way to sell their creations.
Redbubble fills a unique niche in the global eCommerce marketplace:
-> Artists, who aren’t exactly known for having a lot of capital to invest in the retail aspect of their business, have been freed up to start selling their products to a global market.
In few words, this is how it works:
– As an artist, you submit your design to Redbubble,
– Customers shop from a range of products with their favorite design,
– Redbubble works with production facilities to make and ship the product directly to the customer.
Redbubble offers artists and entrepreneurs:
– A unique concept of online marketplace with the ability to keep up-front costs low.
– A wide range of fresh designs to be personalized on t-shirts, wall arts, etc.
– A platform for budding artists all around the world.
Customers
Redbubble targets creative people mostly in the age group of 15-35 who want to own personalized artistic t-shirts, wall art, etc.
This target group is increasing fast as customers tend to like something that clearly says ‘it’s mine’.
Top competitors
In their early lives, Redbubble and Zazzle competed more closely when they both enabled customers to create products with their own designs. Redbubble moved away from the DIY model though.
Selling unique designs from artists online sounds similar to Etsy. However, the Redbubble’s model seems more sustainable as it scales. One reason is that it manages fulfillment, so the customer experience of quality products, service and delivery is more consistent.
2. How to make cash
How does RedBubble make cash
From the Base Price, Redbubble takes a service fee on each transaction.
How do YOU make cash
The more you sell on Redbubble, the more you get.
You can set up an online store and upload your first design (in JPEG, PNG and GIF files in the sRGB colour space).
This will generate 60+ products with your design which you can then select.
Your products get posted on your store and within the product’s category, alongside thousands of other artist’s products.
If a purchase order is made on your product, the order is sent to one of Redbubble’s global network of 3rd party printers.
Redbubble Shipping
The company delivers your products everywhere in the world with its network of global shipping services.
As products are made to order, most of them take three business days to process before being shipped out.
Note that Redbubble does not include the processing time when it makes its shipping estimates.
Pricing policy
Redbubble’s pricing policy is straightforward and easy to understand.
Every product that is available through the platform has a base price.
Redbubble gives you multiple options for setting your price.
One option is to set your price through a percentage markup, applying it to every category of product you offer.
You can set a percentage markup on every product in your store or on a single category.
For example, 20 percent for Wall Art and 15 percent for phone cases.
The ability to set prices really puts you in control of your store.
Let’s take an example:
Redbubble Customer Support
One area where Redbubble has consistently received praise is with its customer support team.
The company guarantees that its team will respond to any inquiry within 4 hours.
The company also offers a live chat feature on its site, meaning that if you have an issue that needs an urgent response, the live chat can help you get it cleared up quickly.
Refunds, Replacements & Returns
After customers receive their item, they have 90 days to send it back.
3. Admission process
Once you’ve set up your profile, you can start adding work to your portfolio.
Promoting Your Products
Getting eyes on your products is no easy feat and marketing your work is an essential part of being a successful artist
But Redbubble offers a number of services to help you self-promote your products online.
Redbubble even offers a number of helpful hints to help you generate effective tags and keywords.
4. Expected income
You can make as much money as you want.
There is no listing limit and no fee to list new products like on Etsy.
There’s also no monthly fee to offer your products for sale.
Sellers receive their money within each payment cycle that begins on the 15th of the month and goes until the 15th of the following month.
You can receive your money either through direct deposit into a bank account (though, this option is only available in certain countries) or through PayPal.
5. Feedback
Redbubble is a powerful tool for the modern internet marketing age.
The platform is easy to use and offers:
– a huge selection of products,
– good customer service, and
– the ability to grow as a business person.
If you’re thinking you might want to start selling your artwork online, want to begin generating a passive income, or just want to try your hand at online retailing in general, Redbubble is a great place to start.
6. Site preview
Dan
Dan is contributing to cashtipsandtricks by providing his expertise as an investor and entrepreneur.
